The non-burning IQOS cigarette has been on sale for several years, since June 2017. The range of tobacco sticks varies by country, but has gradually unified under the HEETS brand. For IQOS lil SOLID, the cheaper Fiit sticks, compatible with IQOS 3 DUO, are also available.
All European versions have the same nicotine content, about 0.5mg per stick in 0.3g of tobacco, so the only difference is in flavor (official composition).
HEETS flavors
Since June 2022, 11 HEETS variants are available, color-coded by flavor intensity. For further expansion of the range, dealers recommend contacting the official customer care center. The recommended price is around 112 CZK per pack, but may vary, for example at gas stations or convenience stores, as although HEETS have been subject to excise duty since 2019, the price is not fixed by a tax stamp.
- HEETS Bronze Selection - brown, intense tobacco aroma, almost cigar-like.
- HEETS Russet Selection - purple, intense aroma of roasted tobacco.
- HEETS Sienna Selection - red, strong and pure tobacco taste.
- HEETS Amber Selection - orange, medium intensity flavor with a hint of nuts.
- HEETS Yellow Selection - yellow, mild flavor with a hint of citrus.
- HEETS Turquoise Selection - turquoise, intense menthol flavor.
- HEETS Mauve Wave - purple, mild menthol with forest fruits.
- HEETS Ruby Fuse - dark pink, raspberry and floral notes without menthol
- HEETS Willow Selection - menthol and lime flavor.
- HEETS Blue Selection - dark blue, very strong mint.
- HEETS Sienna Caps - Sienna with a switchable menthol capsule
Blueberry and cognac HEETS reportedly in Switzerland
HEETS flavors in Europe and Asia
The European Union bans the sale of flavored cigarettes with the exception of menthol, but the ban does not apply to heated tobacco. However, Philip Morris does not want to attract increased regulatory attention to this product type and therefore does not supply heavily flavored variants to the European market. For example, Germany has a price of 6 EUR per pack, Poland 16 PLZ without a carton discount.
- HEETS Red Label - red, intense, pure tobacco taste (DE, GR)
- HEETS Green Label - dark green, menthol (UK and Korea).
- HEETS Purple Label - purple, flavor of blueberry and forest herbs with menthol (RU, UKR).
- HEETS Silver Label - silver, very mild flavor (Korea).
- HEETS Cedar Label - brown, similar to Bronze (Korea)
- HEETS Gold Label - medium strength flavor (Korea)
- HEETS Geen Zing - menthol and lime flavor (Korea, Russia, UKR)
Older packaging from Switzerland looked different, but it was regular HEETS Bronze for 8 CHF
IQOS sticks around the world
IQOS first launched in Japan, where it is now a popular alternative to harmful smoking, capturing over 30% of the smoking market and over 70% of the electronic cigarette segment. Sticks are still sold there in attractive packaging under the Marlboro for IQOS brand with various popular flavors.
Comparison of all IQOS models in the catalog
They can be purchased, albeit expensively, via the internet from various international e-shops with prepayment. Some adventurous fans in our FB group have ordered them from foreign websites; reactions are mixed, but most are enthusiastic about trying something new.
- Marlboro IQOS Regular Blue
- Marlboro IQOS Light Blue (Balanced regular)
- Marlboro IQOS Silver (Smooth Regular)
- Marlboro IQOS Menthol
- Marlboro IQOS Mint
- Marlboro IQOS Purple Menthol
Since autumn 2018, HEETS have also been arriving in Japan, gradually replacing Marlboro; a special variant is, for example, HEETS Deep Bronze, the strongest tobacco flavor. All Japanese novelties
Where to buy flavored HEETS
If you are interested in trying international flavors, join the specialized HEETS Facebook group, where various offers from travelers and resellers appear.