REVIEW

IQOS ILUMA i 2025 Review: With Heat-and-Hold Pause and Touchscreen Display

We have been testing the new touchscreen model for over six months, and it has finally been launched on the market. While its exterior catches the eye with beautiful colors, inside it offers a touchscreen display and improved heating of the tobacco sticks. 

29.4.2025 REVIEW

When the latest IQOS ILUMA i model appeared on the Japanese market last year, we did not hesitate and ordered an import at a hefty price and started testing. On the pre-Christmas market, we were then able to order the luxury version ILUMA i PRIME. Now spring is here, along with the remaining two models. Read the review of the IQOS ILUMA i One in another article, and now let's take a look at the best-selling middle model, the ILUMA i. 

Check out all the colors of the IQOS ILUMA i in our video

What's new with the IQOS ILUMA i

The inconspicuous "i" in the name stands for innovation, and there are quite a few. They are not very noticeable on the charger; you can probably only tell it apart by the five new colors, but you will notice the difference immediately after removing the holder. If you are not familiar with the model, first read last year's review of the IQOS ILUMA, as many features and the method of operation remain the same; only the holder has changed. 

Holder with display

The holder has undergone a major innovation; the button and status LEDs have disappeared, both replaced by a small black oval touchscreen display. After inserting the stick, heating starts automatically, a signal runs around the edge of the display, and once the LEDs form a complete circle, the stick is ready. 

We recorded the display in a separate video on our Youtube channel

As the session time decreases, the LEDs gradually disappear, and 30 seconds before the end, they start flashing. 

Although it may look that way, the two dashes in the middle are not your IQOS's eyes; they indicate the charge level and two sticks remaining. If there is only one dash, you have just one session left. When the holder is idle, a light touch on the display or shaking the holder will show how many sticks are left in the battery. 

 

Two brightness levels

The display has adjustable backlighting. Tap it quickly five times to dim the brightness, and tap again to increase it. This can be useful, for example, at night, as the display is quite bright. 

 

Pause mode

Another new feature related to the touchscreen is the heating pause mode. If you smoothly swipe your finger upward across the display during heating, the holder will vibrate, the central LEDs will light up, and heating will be interrupted. Swiping your finger down on the display will reactivate it. This only works during the first 3 minutes of heating. 

 

A handy function that allows you to postpone heating for up to 8 minutes, for example, during a break at work when you need to take a phone call or jump on a tram. 

 

Nothing is perfect

We encounter convenient touch controls more and more often on ATMs, in cars, and even on stoves. And everywhere, they have their drawbacks. With the IQOS, what bothers me most is that the display cannot be felt in the dark like the previous rubber button; in sunlight, it is still a display, so it is not ideally visible. Also, I sometimes accidentally activate the heating pause when moving my finger over the holder. 

Secret tip: If you activate the pause accidentally, it is faster to slightly pull out the stick and reinsert it. 

FlexPuff + 4 puffs

The ILUMA i now controls the intensity of your puff. If you draw gently, it will automatically extend the session time by up to four puffs. Since I draw like a steam engine, I haven't had the chance to test this feature, so I would be happy if you could write to us, for example, in our Facebook group, about how it works in practice. In the app on the IQOS.com website, you can also set two heating levels:

  • Performance: Up to three consecutive sticks without a pause or two sticks with a pause.
  • Eco: One stick use without the possibility of interrupting the heating. 

Buy IQOS ILUMA i

The new ILUMA i is on sale for 1690 CZK, on promotion for 1490 CZK. The previous version without a display, which is 200 CZK cheaper, is also still being sold off, so you have a choice. 

Buy IQOS ILUMA i

 

Buy IQOS ILUMA i

Buy IQOS ILUMA i with a discount code

New customers buy at a lower price in the official IQOS e-shop – a reduced device price, free shipping, and a bonus according to the current promotion. Simply register and enter our referral code at checkout.

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