The base price for HEETS refills is 110 CZK per carton of 20 sticks. This price was set in 2020 following an increase in excise tax. If you buy a whole carton, you can get it for 1000 CZK at most retail points, saving 10 CZK per carton. An exception is some gas stations (e.g., OMV), where the discount is only 50 CZK per carton. (all prices in the article include VAT).
HEETS for 927 CZK at TamdaFood and Geco
You can also save at various wholesalers, but usually with a trade license registration. Across the country, you can find Geco wholesalers; at some more lenient branches, they may overlook a missing registration, but officially you need it. The price is 927 CZK, payment exclusively in cash. HEETS are also available at Makro for 959 CZK, also with a customer card. Another place is the wholesale store TamdaFood at the Sapa Vietnamese market in Prague-Písnice, with registration for 927 CZK.
HEETS for 880 CZK at the airport
Flying outside the European Union? You can buy a carton of HEETS for 880 CZK in the international departure area for your trip. On your return, you can bring one carton home.
HEETS cheaper on Facebook
In many places online, you can find offers from resellers offering a carton of HEETS for around 890 CZK, and in listings on Bazoš.cz or Aukro, you can also buy blueberry HEETS and other international flavors.