"i" as innovation IQOS ILUMA 2025
The letter i in the name has been seen since last year, when the IQOS ILUMA i PRIME went on sale. Its biggest innovation is the display on the holder. Read our review.
Check out all the colors of the ILUMA i One in our video
For 2025, IQOS saved the launch of the mid-range ILUMA i and the most affordable ILUMA i One. And it is the latter that brings major feature improvements that were most lacking. Beyond design changes, brand new colors and a new display, it now includes automatic heating activation when the stick is inserted and a motion sensor.
ILUMA i One new features
Full aluminum body
The most visible change is the design innovation. The i One body is now full aluminum, with the lower silicone part gone. This makes the new device look more premium, with a smoothed top edge and a cover for the stick insertion slot. Personally, I will miss the rubber lower third, which prevented slipping and sweating in the hand, and it was always in a slightly different color, which I liked.
5 new colors
The i One is available in five basic colors that are really well done, making it hard to choose the nicest one. The orange is very similar to the Oasis limited edition from Spain, the pistachio is featured in all promotional materials, the olive is exceptionally well done, ladies will love the violet, and my favorite is the light blue.
Display
A new design element is the black display with an elongated activation button, which you will essentially no longer need for anything other than the initial power-on. It features four status LEDs that indicate the charge level and gradually decrease during heating. Unfortunately, the pause activation during heating, as found on the more expensive ILUMA i, is missing here.
Major change: automatic heating activation
And why won't you need the button anymore? Because heating is automatically activated when the stick is inserted. A crucial feature that was inexplicably missing from the previous model, and for me personally, it was the reason I didn't use the ONE. It sounds like a small thing, but it has a major impact on daily use.
Motion gyroscope
The second reason the button was used was to check the battery status. The new i ONE responds to movement; simply pick it up from the table and the LEDs immediately show the charge level. Again, it sounds like a small thing, but it comes in handy every day.
Key features
And that's the end of the review; don't look for more changes. If you are interested in anything else about the IQOS ILUMA One, everything from our two-year-old review still applies. That's fine, though; the previous model was already nearly perfect, and the new one simply adds the essential features that make the ILUMA i One a perfect device that is hard to fault.
- Induction heating Smartcore induction system for TEREA sticks.
- Up to 14 puffs or 6 minutes of heating.
- Battery for 20 consecutive TEREA sticks.
- Charging via USB-C cable, charger not included in the box.
- Li-On battery charging time approx. 90 minutes.
IQOS ILUMA i One availability
The new model replaces the previous one as of April 15, 2025. For new users, it is available in a starter kit with three packs of TEREA sticks.